TATA Sampoorna App

Case Study

Summary

The Tata Sampoorna application is a comprehensive platform benefitting all Channel Partners of Tata Steel’s B2C brands such as Tata Tiscon, Tata Shaktee, Durashine, Tata Wiron, Tata Pipes, Tata Structura, Tata Agrico, Nest in and Tata Bearings.
This smart, seamless and superior application created with Mobilous’ one-of-a-kind technology AppExe, facilitates capturing leads and tracking their entire journey through to the final sale for Channel Partners of the various brands under the group.

Approach

The application caters to all the important members in the channel value chain, starting from Sales Managers (SMs), Distributors, Business Managers (BMs), Area Sales Officers (ASOs) to Customer Service Executives (CSEs) and Dealers. Additionally, the application also helps to effectively keep track of the promotions and marketing activities conducted for all the brands. It assists in understanding planned targets leading to actual execution.

On a larger scale, the application also collects useful market insights for each brand, thereby assisting in long term solutions and paves the road ahead for overall growth of not just the brand but also its stakeholders.

Major features of the application are –

· Organizing, Capturing and Tracking of Meetings
· Scheduling, Re-scheduling of Meetings for ASOs
· Gathering Consumer Insights and Quality
· Information on Supply and Insights on Competition
· Allows cancellation of meetings and updating using TFP

· Direct Communication with customers via SMS, sent from the App
· Sales Dashboard for constant tracking of Sales Targets, Actual Sales and Compliance
· Facilitates adding Dealers to Retail Run and observe every detail enabled through the App’s geo-tagging feature
· Frequent Customer Visit Reports (CVR), enabled through geo-tagging
· Generation of regular Reports on Sales, Meets, Leads, CVR, Order Booking, Retail Run etc.

Client Benefit

This digital transformation with AppExe has enabled increased workforce mobility and continues to provide a smart, engaging experience for channel partners of TATA Sampoorna brands. It fulfils the objectives of a modern-day organisation while meticulously collecting and managing data in a secure and contextual manner.